About
My bio
I spend my days designing and building websites across nearly every industry you can imagine — from small family businesses to multi‑million‑dollar corporations. Healthcare, finance, education, SaaS tools, HR platforms, crypto investing, screenprinting… the contexts change, but the goal stays the same: make things look good, feel smooth, and support real growth for the people using them.
I’ve worked in small teams, white‑label agencies, in‑house groups, and fully remote environments. I’ve followed strict client preferences, adapted to evolving visions, and delivered work on both tight deadlines and long, slow timelines. Everyone works differently — my job is to meet them where they are.
Currently, I'm searching for full-time remote work and I'm open to working within a large team or small scrappy companies. My last company was a small agency where I wore many hats for design, development, SEO, a small amount of content writing, and project management.
My wife & I
Story
Starting with why, not what
Before jumping into design, I want to understand what problems we're actually solving. Sometimes the thing people ask for isn't the thing they need. My favorite projects start with good questions and end with solutions that feel obvious in hindsight.
think first, act later.
no perfect world here!
Designing for real constraints
Perfect conditions don't exist. Budgets are tight, timelines are aggressive, legacy systems are messy, and sometimes you just can't talk to users directly. I'm comfortable making smart decisions with imperfect information and finding creative solutions within real limitations.
Collaboration over hero design
The best work happens when designers, writers, and account management folks are actually talking to each other—not throwing things all over the wall. I genuinely enjoy the back-and-forth, as long as I'm being heard, of figuring out what's possible, what's practical, and what's going to create the most value.
we, not me.
details build trust.
Making the invisible visible
Some of the most impactful design work isn't flashy—it's the progress indicator that keeps people oriented, the auto-save that prevents panic, the validation message that actually helps instead of just saying 'error.' These details build trust.
Resume
Timeline
Moxie Tonic
My most recent role here involved many hats as a designer, developer, SEO specialist, and project manager. Here's what I was responsible for over the course of my time here:
Designed and developed 30 websites using Figma to WordPress, Squarespace, Wix, and Webflow across a wide array of industries
Monitored 60 web hosting clients, providing security, performance, link monitoring, uptime, spam, and client reports
Provided valuable SEO, GEO, and AEO optimization on client page content and blog library
Maintained consistent Google My Business profiles to increase local search rankings
Worked with a content team to deliver 30+ monthly blog posts
Utilized CRM systems such as Hubspot and GoHighLevel to set up marketing campaigns and increase conversion rates among clients by 20-40%
Set up Google Search Console, Google Analytics, Google Tag Manager for tracking and code injection
Implemented Schema optimization for local search and AI visibility improvements
Jan 2024 - Aug 2026
Shanty Town Design
I originally started this job as a freelance designer, but worked my way into an Art Director role where I did the following:
Established workflows for the Design and Development Team, achieving project milestones efficiently with project managers
Collaborated with white-label agencies and clients to define projects and set art direction, ensuring alignment with strategy documents
Supervised the design team to deliver tailored solutions that met client needs and goals
Reviewed and provided feedback for all design work, ensuring quality before delivery to clients
Managed projects using a task management program, coordinating with project managers to ensure timely delivery and quality control of client deliverables
Reduced the design/development cycle from 6 months to 3 months by instituting new procedures
Beta tested and provided feedback on websites in development using video and written comments to improve user experience
Developed over 60 websites and landing pages using WordPress, expanding the company’s digital portfolio
Utilized analytics platforms such as Google Analytics, UTMs, and Facebook Pixel to inform design and marketing decisions
Maintained monthly website maintenance for 94 web-hosted clients, ensuring quality control after updates
Resolved client support requests promptly using company standard procedures, maintaining high client satisfaction
Fed 2021 - Oct 2023
Bear Force One
This is my personal freelance gig where I:
Guided user interfaces through user flow, wireframe, prototype, and launch phases, ensuring seamless user experiences
Developed websites using the WordPress ecosystem, delivering customized solutions for clients
Designed logos and brand identities based on client goals, helping clients stand out against industry competitors
Created social media graphics for LinkedIn, Facebook, X (formerly Twitter), and Instagram to enhance brand presence
Optimized website performance by implementing compression, minifying code, and caching, improving load times
Feb 2021 - Jul 2022
Scranton Co-Op Farmer's Market
I worked with the Farmer's Market to generate a following of over 50,000 locals as well as:
Designed and implemented web graphics for social media platforms and website advertising, increasing engagement
Wrote creative content for website and promotional materials, enhancing brand messaging
Photographed and recorded original content for marketing, strengthening visual storytelling
Increased social media following by 3,000+ year over year through targeted campaigns
jan 2022 - dec 2023
Impressions WHQ
Maintained and updated data-driven design to guide consumers through the buyer’s journey, improving conversion rates
Storyboarded, produced, and designed motion graphics for commercial and capability showcasing, enhancing brand visibility
Created visuals for marketing campaigns to align with strategy across digital and real-world spaces
Developed branding and identity standards for clients, ensuring consistent identity across all platforms
Jul 2020 - Sept 2020
Lavelle Strategy Group
Developed specialized graphics for client-specific styles and brands, increasing user visibility
Generated consistent social media brand identity promotions and interactions to engage new and current subscribers
Collaborated within a team of marketing specialists to complete tasks in a fast-paced environment
Produced and designed motion graphics for broadcast advertising, supporting client marketing efforts
May 2017 - Aug 2017
U.S. Air Force
Joined the Air Force out of high school where I worked at multiple bases overseas and inside the U.S. These were my responsibilities:
Oversaw base records and file systems, ensuring accuracy and compliance
Streamlined workflow processes to optimize the timeliness and accuracy of base-wide personnel operations
Supported customers by updating career information, maintaining global resource center contacts, and managing a small readiness wartime team
Mar 2010 - Mar 2014