The Gym Nest
A bright, inviting website designed to showcase The Gym Nest Studio’s movement‑focused classes and make it easy for members to explore schedules, instructors, and ways to get involved.
Gymnastics
Web Design
The Challenge
The Gym Nest Studio was moving into a new building and needed a complete rebrand that matched the energy, personality, and community focus of their gymnastics program. Their existing identity didn’t capture the fun, approachable spirit of the studio or resonate with the two audiences that matter most: kids and moms. They needed a fresh logo, a cohesive visual identity, and a website that felt playful, welcoming, and easy to navigate.
Getting Started
I developed a full rebrand beginning with a custom logo designed in Illustrator, built around movement, energy, and a friendly tone. From there, I created a vibrant design system in Figma—introducing playful colors, approachable typography, and layouts that balanced fun with clarity. Every design choice was made to appeal to kids while building trust with parents, especially moms who make enrollment decisions.
What Happened Next
Once the brand direction was approved, I designed a fully responsive website in Figma that showcased programs, schedules, and studio information in a clear, engaging way. I collaborated with the team to ensure the site reflected their new building, their community values, and the excitement of their classes. The final design was handed off for development with a complete visual system, reusable components, and a cohesive brand identity.
What I Had to Work With
This project started with a blank slate—no modern brand system, no updated logo, and a website that didn’t reflect the studio’s personality or the excitement of their new space. I served as the art director, responsible for shaping the entire visual direction. The challenge was creating a brand that felt youthful without being childish, professional without being stiff, and flexible enough to grow with the studio.
What's Changed Since Launch
The new brand and website have given The Gym Nest Studio a polished, energetic digital presence that aligns with their new physical space. Parents now have a clearer understanding of programs, kids connect with the fun visual style, and the studio has a strong identity that supports growth, enrollment, and community engagement. The rebrand has helped position them as a modern, trustworthy, and family‑friendly gymnastics studio.