Pica Marketing Group
A bold, experience‑driven website built to showcase Pica Marketing Group’s immersive brand activations and help clients understand how strategic experiences drive engagement.
Merchandising
Web Design
The Challenge
Pica Marketing Group had a website that no longer reflected the quality or creativity of their agency. Originally designed in 2013, the site felt dated, lacked structure, and didn’t effectively communicate their services or value. With content playing a major role in how they educate and attract clients, the old layout made their offerings feel disconnected and difficult to relate to. They needed a modern, trustworthy digital presence that showcased their work, supported SEO, and aligned with how today’s users browse—especially on mobile.
Getting Started
I redesigned the entire site with a modern, structured layout that gave their content room to breathe. I introduced a clean visual system, improved typography, and created predictable patterns that made long‑form service descriptions easier to digest. The design emphasized trust, professionalism, and approachability—qualities essential for a marketing agency showcasing its capabilities. I also ensured the layout supported strong SEO fundamentals and mobile‑first usability.
What Happened Next
Once the design system was approved, I collaborated with the development team to implement the new layouts and optimize technical performance. I ensured the site loaded quickly, performed well on mobile, and supported the agency’s content‑heavy structure without sacrificing clarity or speed. The redesign created a flexible foundation that allowed Pica Marketing Group to expand their offerings and present their services in a more compelling, trustworthy way.
What I Had to Work With
The project began with a content‑heavy site that had strong service information but no cohesive visual hierarchy, outdated styling, and limited SEO optimization. The challenge was designing around a large volume of content while making the experience feel approachable, organized, and easy to navigate. With a four‑week timeline, every design decision had to support clarity, speed, and seamless implementation.
What's Changed Since Launch
Since launch, the site has become a stronger platform for showcasing their work. The improved structure and modern design have supported new shop expansions and event activations that increase brand engagement. The updated content hierarchy and SEO improvements have strengthened visibility, while the mobile‑friendly experience has made it easier for clients to explore services and connect with the agency.