Sychrony
Synchrony is a friendship‑first platform designed to help neurodivergent adults connect through shared interests, supportive tools, and a low‑pressure verified community.
Mobile App
Web Design
Role
Designer, Developer, SEO Specialist
Timeline
16 weeks
team
1 Copywriter, 1 PM, me
platform
Wordpress
The Real Problem
Neurodivergent adults needed a space to connect online, but the platforms available to them were cluttered, judgemental, and inaccessible—malicious navigation patterns, inconsistent visual hierarchy, missing semantic structure, and low‑contrast interfaces made basic tasks confusing, overwhelming, and difficult to discover through search.
Starting Out
To create the experience, I built the site around clarity and predictability—simplifying the interface, establishing a consistent visual hierarchy, and the team consolidated the brand message into a single, supportive narrative. I restructured the content, refined the interaction patterns, and applied accessible, semantic design principles so neurodivergent users could navigate confidently and understand the platform without cognitive strain.
What Happened Next
Once the design system and content structure were finalized, I translated everything into a fully responsive, accessible build, streamlined interactions, and optimized performance. From there, I used WordPress as my CMS to integrate flexible content blocks for future growth, and ensure the site remained fast, stable, and easy for the Synchrony team to manage.
What I Had to Work With
The project began with a conceptually strong mission but a fragmented digital foundation — inconsistent navigation patterns, unclear content hierarchy, accessibility gaps, and minimal SEO structure. Since this was a new site build that had heart and purpose, but had to keep usability, accessibility, and structure in mind to support neurodivergent users and make the platform discoverable.
What Changed Since Launch
Since launch, Synchrony has continued to grow its platform and content ecosystem — adding monthly blog posts, a dedicated media appearances page, an expanding resource library, a clear pricing page, and ongoing SEO‑driven refinements to improve discoverability, structure, and long‑term organic reach.