Worldlink Medical
A clear, education‑focused website built to showcase WorldLink Medical’s BHRT training programs and guide clinicians toward evidence‑based hormone optimization.
Medical CEU
Web Design
The Challenge
Worldlink Medical had a strong educational mission but a website that felt flat, clinical, and difficult to engage with. Interior content relied almost entirely on titles and images, leaving pages visually empty and lacking hierarchy, personality, and structure. The site needed a modern, approachable design system that made complex medical education feel accessible—and a layout strategy that empowered the team to publish content efficiently inside their custom CMS.
Getting Started
I created a flexible, personality‑driven design system in Figma—introducing color, structure, and visual hierarchy to make the content more inviting. I worked directly with the content team to reorganize page layouts, define reusable modules, and establish predictable patterns that improved readability and reduced cognitive load. Every component was designed to be iterative, scalable, and easy for the client to reuse across future pages.
What Happened Next
Once the design system was approved, I collaborated with their developer to translate the Figma layouts into a custom CMS environment. I ensured each module was adaptable, accessible, and optimized for long‑form educational content. The new system allowed the team to publish four redesigned pages per month—without needing full design or development cycles for each update.
What I Had to Work With
This project began with an existing site that had valuable course content but no cohesive visual identity, limited layout variation, and no reusable design patterns. The content team needed a system they could scale without relying on developers for every update. I had to redesign the experience in Figma, collaborate closely with their writers, and ensure the final layouts could be implemented smoothly by another developer inside their custom CMS.
What's Changed Since Launch
The redesign has significantly improved user engagement and clarity across course pages. The new layouts give the site personality, strengthen readability, and make complex medical topics feel more approachable. With reusable components and a structured content system, the team can now publish pages faster and more consistently. Most importantly, the improved design and content hierarchy have contributed to increased enrollments in their course programs.